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Iconic JLT Address

MERCER HOUSE

Ellington Properties presents a signature tower in JLT Uptown. Where architectural distinction meets Dubai's most dynamic business district, creating prestigious residences for those who value premium location and design excellence.

JLT Uptown

Prime Tower

Q3 2028

Completion

4.5-5%

Est. Yield

Prime Business District

JLT Uptown - Dubai's Corporate Heartbeat

Jumeirah Lake Towers Uptown represents the pinnacle of business district living—metro access, corporate proximity, waterfront leisure, and skyline views converge in Dubai's most connected vertical city.

Key Distances

JLT Metro Station
3 min walk
Dubai Marina Mall
5 min
Dubai Media City
5 min
Dubai Internet City
8 min
Emirates Golf Club
10 min
Mall of the Emirates
15 min
Dubai International Airport
25 min
Downtown Dubai
20 min

Property overview

Tower Information

  • Developer: Ellington Properties
  • Starting Price: AED 2,796,828
  • Payment Plan: 70/30
  • Service Charge: 22 AED/sq.ft
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Premium Residences

Skyline Living Excellence

Mercer House showcases Ellington's architectural mastery with expansive layouts, floor-to-ceiling glass, and skyline vistas. Each residence is designed for professionals who demand the finest urban living experience.

1-Bedroom Apartment

  • Area: 957 sq.ft.
  • Bedrooms: 1
  • Bathrooms: 1
  • View: Marina Views
  • Est. Monthly Rent: AED 11,000
  • Annual Yield: 4.7%
  • Down Payment (30%): AED 839,048

2-Bedroom Apartment

  • Area: 1,490 sq.ft.
  • Bedrooms: 2
  • Bathroom: 2
  • Balcony: Large Premium
  • Est. Monthly Rent: AED 18,000
  • Annual Yield: 4.6%
  • Down Payment (10%): AED 1,410,848

3-Bedroom Apartment

  • Area: 2,571 sq.ft.
  • Bedrooms: 3
  • Bathroom: 3
  • Balcony: Expansive
  • Est. Monthly Rent: AED 25,000
  • Annual Yield: 4.5%
  • Down Payment (30%): AED 1,997,948

3-Bedroom Apartment (High Floor)

  • Area: 2,590 sq.ft.
  • Bedrooms: 3
  • Bathroom: 3
  • View: Panoramic
  • Est. Monthly Rent: AED 28,000
  • Annual Yield: 4.4%
  • Down Payment (30%): AED 2,266,448
Tower Living Excellence

Executive-Grade Amenities

Mercer House delivers comprehensive facilities for urban professionals—combining wellness, entertainment, and business convenience within one prestigious address.

Wellness & Recreation

  • Infinity Pool
  • Sky Deck Lounge
  • Spa & Wellness Center
  • Sauna & Steam Room
  • Jacuzzi
  • Yoga Studio

Fitness & Performance

  • Premium Fitness Center
  • Personal Training Studio
  • Outdoor Running Track
  • Sports Courts

Professional & Social Spaces

  • Business Center
  • Meeting Rooms
  • Co-Working Lounge
  • Private Dining Room
  • Entertainment Lounge
  • Outdoor Cinema

Services & Convenience

  • 24/7 Security
  • Valet Parking
  • Concierge Services
  • Property Management
  • Smart Access Control
  • High-Speed Elevators
Design & Interiors

Design Philosophy

SERENZ showcases modern minimalism where luxury meets simplicity in perfect harmony. Every residencefeatures seamless fi nishes, fl uid open-plan spaces, and refi ned architectural details that create an effortlesslyelegant atmosphere. The interiors blend contemporary aesthetics with functional design, creating spaces that areboth visually stunning and highly livable.

  • Premium fully furnished units ready to move in
  • Modern modular kitchen with high-end appliances
  • Premium fl ooring and wall fi nishes throughout
  • Spacious balconies with community views
  • Designer built-in wardrobes
  • Luxury bathrooms with premium fi xtures and fi ttings
  • Energy-effi cient LED lighting
  • Floor-to-ceiling windows maximizing natural light
  • Contemporary color palettes and fi nishes
  • High-quality hardware and fi ttings throughout
For Investors

Why SERENZ is a Smart Investment

40+ Premium Amenities Across 120,000 Sq.Ft.

Location Advantage

Jumeirah Village Circle is one of Dubai's fastest-growing family-oriented communities, offering strong capitalappreciation and consistent rental demand. The area combines suburban peace with excellent urbanconnectivity, making it highly desirable for both families and young professionals.

Flexible Payment Plan

  • Down Payment:10% (AED 85,000 for Studio)
  • During Construction:70% spread over 47 months at 1% monthly
  • Post-Handover:30% over 30 months at 1% monthly
  • Total Construction Period:Until December 2029
  • Post-Handover Extension:Until December 2032

Rental Yield Potential

  • Estimated Annual Yield: 7.5% - 9.0%
  • Studio Monthly Rental: AED 5,500 - 6,500
  • 1BR Monthly Rental: AED 7,500 - 9,000
  • 2BR Monthly Rental: AED 11,000 - 13,000
  • 3BR Monthly Rental: AED 15,000 - 18,000
  • High Demand: JVC's family-friendly environment, schools, parks, and amenities drive strong tenantdemand

Developer Track Record

Danube Properties is one of Dubai's most trusted developers with 20+ completed projects across prime Dubailocations. Known for quality construction, competitive pricing, timely delivery, and strong customer service.

Value Propositions

  • Fully furnished units reduce investor costs and are immediately rentable
  • 120,000 sq.ft. of amenities increase property appeal and rental rates
  • JVC location offers excellent rental demand from families and professionals
  • Family-friendly community with schools, nurseries, and parks nearby
  • Strong capital appreciation potential in an emerging community
  • Freehold ownership for all nationalities
  • Extended payment plan allows you to generate rental income while paying

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Advisory-First Approach

Experience JLT Premium Living

Discover how Ellington's architectural excellence meets Dubai's most dynamic business district.

The Baywood Difference

JLT Premium Tower Expertise

JLT's premium towers require specialized understanding of corporate tenant dynamics, metro connectivity premiums, and high-floor valuation differentials.

Corporate Tenant Strategy

JLT attracts executives from Media City, Internet City, and Marina corporates seeking metro-connected living. We help you understand corporate relocation cycles, preferred unit configurations, and optimal lease structures for professional tenants.

Metro Premium Analysis

3-minute walk to JLT Metro creates rental premiums vs. non-metro towers. We quantify connectivity value, analyze tenant willingness-to-pay for car-free commuting, and forecast Red Line expansion impacts on long-term appreciation.

Floor Premium Valuation

High-floor units command 15-25% premiums for Marina/skyline views. We help you evaluate floor-by-floor pricing differentials, view premiums vs. rental yield impacts, and optimal floor positioning for investment vs. end-user strategies.

Service Charge Positioning

At 22 AED/sq.ft, Mercer House reflects premium tower operating standards. We analyze service charge sustainability, compare against JLT tower benchmarks, and calculate net yield impacts for accurate investment modeling.

Earlier Completion Advantage

Q3 2028 completion (vs. typical 2029-2030 projects) enables earlier rental monetization and appreciation capture. We help you maximize the timing advantage through pre-completion tenant placement and strategic market entry.

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Secure Your JLT Address

Experience premium tower living in Dubai's most connected business district.

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